Express Checkout Solutions to Increase Sales with Checkify

Over 675 million unique shoppers used Shopify in 2024, according to the platform's own data. Fast, buyer-friendly checkout experiences that reduce friction and increase conversion rates are among the reasons for long-term popularity and high platform’s adoption.
Checkify, a high-performance checkout optimization tool, is part of this movement as well: it helps online merchants boost revenue through customization options, including express checkout buttons that streamline the buying journey. The “buy now” (express pay) buttons can be moved in just one click by the store owner above the page or below shipping forms, ensuring a fully customizable and adaptive experience for both mobile and desktop shoppers.
This article presents five top express checkout options available through Checkify and explains why they matter for businesses and their buyers.
1. Klarna: Buy Now, Pay Later That Increases Conversions
Klarna’s pay-over-time model gives shoppers more flexibility, particularly for larger purchases. As a leading Buy Now, Pay Later (BNPL) provider, Klarna is trusted by millions and has shown to reduce cart abandonment by offering manageable payment plans.

- Integrates seamlessly with custom checkout for all Checkify and Stripe customers. Adyen and Checkify customers also benefit from a BNPL on the checkout page, but without an express option.
- Ideal for fashion, electronics, and lifestyle products.
- Appeals to Gen Z and Millennial buyers.

Klarna express checkout makes shopping easy, and Checkify is proud to be a part of this process.
2. PayPal Express: One of the Most Trusted Digital Wallets
With hundreds of millions of active users, PayPal Express Checkout allows shoppers to complete purchases in just a few taps using their PayPal balance or saved cards. PayPal is still popular among the merchants for some of the following reasons:

- Increases buyer confidence.
- Trusted name in online payments.
- Excellent for impulse purchases.

When added through Checkify - PayPal integration, the PayPal Express button can become a primary checkout option, which is perfect for mobile-first buyers.
3. Amazon Pay: Trusted by 300M+ Shoppers Worldwide
Amazon Pay gives merchants access to an ocean of global shoppers who can check out using their Amazon account in seconds. It is fast, secure, and familiar.

- Includes the Amazon Guarantee, increasing buyer trust.
- Sellers already using Amazon can open a new revenue stream instantly.
- Stores using Amazon Pay see up to 35% higher conversions, according to the platform’s internal data.

Checkify and Stripe customers can enable Amazon Pay in a few clicks, placing the brand power of Amazon directly into your one-page custom checkout experience.
4. Google Pay & Apple Pay: Fastest Checkout on Mobile
Mobile commerce is on the rise, and with it, the demand for quick, tap-to-pay solutions. Checkify merchants see a 80-90% share of mobile buyers daily. Google Pay and Apple Pay offer ultra-fast, biometric-authenticated checkouts that do not require manual data entry.

- Optimized for speed and security.
- Minimal input = maximum conversions.
- Ideal for mobile-heavy traffic.

With Checkify, these wallets can be shown at the very top of the checkout page, making them the first thing mobile shoppers see.
5. Link: One-Click Checkout Option for Returning Buyers
Link is a solution by Stripe that saves shoppers’ payment and shipping info across the web, allowing for seamless one-click checkouts on any site that supports it. Checkify and Stripe customers get Link ‘out of the box’. What is so special about it:

- Increases conversion rates for repeat customers.
- Securely stores info with Stripe for further reuse.
- Reduces checkout time dramatically.

Stripe’s own data shows that enabling Link leads to higher repeat conversion and smoother buyer journeys.
Conclusion
Express checkout options really matter when it comes to growth of an eCommerce business. Fast, secure, and recognizable checkout methods improve conversion rates, customer trust, and overall sales performance. Express options reduce form fatigue and eliminate unnecessary steps, especially for mobile shoppers.

With Checkify’s .pro and .plus versions, merchants and their customers get access to all major express checkout options which are customized and optimized for any store setup.


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FEATURES
Customization
Make sure your customers complete the purchase — create a trusted checkout on your store's domain, add inducement, motivators, and countdown.
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Integrations
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Payments
Connect Checkify checkout and accept Stripe, Adyen and PayPal payments without the Shopify platform's extra fees.