3. FOR WHAT PURPOSES WE PROCESS YOUR PERSONAL DATA We process your personal data:
3.1. To provide our Service This includes enabling you to use the Service in a seamless manner and preventing or addressing Service errors or technical issues. As a result of such processing, we will use your email, for example, to send you information and updates about your subscription or to render services ordered through our Website.
To host personal data and enable our Website to operate and be distributed we use
Tilda. To learn more on how Tilda handles users' data, please refer to
Privacy Policy.
We use
Disqus to provide commenting capabilities on posts on our Website.
Disqus Privacy Policy.
We use
Facebook Connect to allow visitors to our Website to interact with and share content via Facebook's social media platform. Please refer to
Facebook Privacy Policy to learn more.
We use
Pinterest to allow visitors to our website to interact with and share content via Pinterest's social media platform.
Privacy Policy.
We use
Twitter to allow visitors to our website to interact with and share content via Twitter's social media platform.
Privacy Policy.
To allow visitors to our Website to create avatars, we use
Gravatar.
Gravatar's Privacy Policy.
We use
Wistia to display video content. Please refer to
Wistia Privacy Policy to learn more.
3.2. To customize your experience We process certain information about you to provide you with the personalized service and make offers tailored to your personal preferences. As a result of such processing, we will be able to recommend you the services that are the most suitable for your needs.
3.3. To provide you with customer support We process your personal data to respond to your requests for technical support, Service information or to any other communication you initiate. For this purpose, we may send you emails about, for example, the performance of our Service, payment transactions, notices regarding our
Terms of Use or this Privacy Policy.
3.4. To communicate with you regarding your use of our Service We communicate with you, for example, by email. These may include emails with information about the Service.
The services that we use for these purposes may collect data concerning the date and time when the message was viewed by our Service's users, as well as when they interacted with it, such as by tapping/clicking on links included in the message.
3.5. To research and analyze your use of the Service This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the Service. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what pages and sections of the Website our users like more, what categories of users use our Service. As a consequence, we often decide how to improve the Service based on the results obtained from this processing.
We use
Alexa Metrics, which is a service provided by Amazon. Learn about Amazon's approach to data from
Alexa Internet Privacy Notice.
We also use
Bugsnag, error monitoring and reporting tool, to deliver the best possible experience to our users. Please see
Bugsnag Privacy Policy to learn more.
To monitor and optimize the content of our Website, we use
Chartbeat. You can learn more about Chartbeat data protection practices at the following
link.
We also use
CrazyEgg, website optimization and A/B testing tool. Please refer to
CrazyEgg's Privacy Policy.
In order to learn how our users interact with the Website, we use
Fullstory.
Fullstory's Privacy Policy.
To analyze how the customers use the Service and to measure the effectiveness of some ads we use
Google Analytics, a web analysis program of Google. On Google Analytics we get, in particular, information on the data you enter on our Website and users' interactions within the Website. Google allows you to influence the collection and processing of the information generated by Google, in particular, by installing a browser plug-in, available
here. You can read more about how Google uses the information
here.
We also use
Hotjar, a behavior analytics tool that analyses Website use, providing feedback through tools such as heatmaps, session recordings, and surveys.
Hotjar's Privacy Policy.
We use
Qualaroo (fka KissInsights) to analyze how users interact with the Service. Please refer to the
Privacy Policy of Qualaroo to learn more.
In order to learn how our users interact with the Service, we also use
LinkedIn Analytics.
LinkedIn Privacy Policy.
To track the performance of the Service, we use
New Relic. Learn more about New Relic data protection practices in
New Relic Privacy Policy.
We use
Optimizely to help us test improvements or changes to our Service. Please refer to
Optimizely Privacy Policy to learn more.
3.6. To send you marketing communications We process your personal data for our marketing campaigns. As a result, you will receive information about our products, such as, for example, special offers.
We may show you advertisements on our Website, and send you emails for marketing purposes. To opt-out of receiving marketing emails from us, you need to unsubscribe following instructions in the footer of the marketing emails.
We use
MailerLite to send emails. Please see
MailerLite's Privacy Policy.
3.7. To personalize our ads We and our partners, for example, Facebook and Google, use your personal data to tailor ads and possibly even show them to you at the relevant time. For example, if you have accessed our Website, you might see ads of our products, for example, in your Facebook feed.
We also use
Bing Ads, a service provided by Microsoft, to deliver targeted advertisements to individuals who visit our Website.
Microsoft Privacy Policy.
We use
Drift to help us with conversational marketing to customers while they visit our Website.
Privacy Policy.
In order to manage our relationships with our customers, we use
Hubspot (
Privacy Policy),
Intercom (
Privacy Policy) and
Marketo (
Privacy Notice).
We also use
SourceKnowledge to deliver targeted advertisements to visitors of our website (
Privacy Policy).
How to opt-out or influence personalized advertising iOS: On your iPhone or iPad, go to "Settings," then "Privacy" and tap "Advertising" to select "Limit Ad Track". In addition, you can reset your advertising identifier (this also may help you to see less of personalized ads) in the same section.
Android: To opt-out of ads on an Android device, simply open the Google Settings app on your mobile phone, tap "Ads" and enable "Opt-out of interest-based ads". In addition, you can reset your advertising identifier in the same section (this also may help you to see less of personalized ads).
macOS: On your MacBook, you can enable Limit Ad Tracking by choosing Apple menu > System Preferences > Security & Privacy, clicking Privacy, and selecting the Limit Ad Tracking checkbox.
Windows: On your laptop running Windows 10, you shall select Start > Settings > Privacy and then turn off the setting for Let apps use advertising ID to make ads more interesting to you based on your app activity. If you have other Windows version, please follow the steps
here To learn even more about how to affect advertising choices on various devices, please look at the information available
here.
In addition, you may get useful information and opt-out of some interest-based advertising, by visiting the following links:
Browsers: It is also may be possible to stop your browser from accepting cookies altogether by changing your browser's cookie settings. You can usually find these settings in the "options" or "preferences" menu of your browser. The following links may be helpful, or you can use the "Help" option in your browser.
Google allows its users to
opt-out of Google's personalized ads and to
prevent their data from being used by Google Analytics.
We value your right to influence the ads that you see, thus we are letting you know what service providers we use for this purpose and how some of them allow you to control your ad preferences.
We use
Facebook Ads Manager together with
Facebook Custom Audience, which allows us to choose audiences that will see our ads on Facebook or other Facebook products (for example, Instagram). Through Facebook Custom Audience we may create a list of users with certain sets of data, such as an IDFA, choose users that have completed certain actions in the Website (for example, added some products to cart). As a result, we may ask Facebook to show some ads to a particular list of users. As a result, more of our ads may show up while you are using Facebook or other Facebook products (for example, Instagram). You may learn how to opt-out of advertising provided to you through Facebook Custom Audience
here.
Facebook also allows its users to influence the types of ads they see on Facebook. To find how to control the ads you see on Facebook, please go
here or adjust your ad settings on
Facebook.
Google Ads is an ad delivery service provided by Google that can deliver ads to users. In particular, Google allows us to tailor the ads in a way that they will appear, for example, only to users that have conducted certain actions with our Website (for example, show our ads to users who visited certain pages of our Website). Google allows its users to
opt-out of Google's personalized ads and to
prevent their data from being used by Google Analytics.
3.8. To enforce our Terms and Conditions of Use and to prevent and combat fraud We use personal data to enforce our agreements and contractual commitments, to detect, prevent, and combat fraud. As a result of such processing, we may share your information with others, including law enforcement agencies (in particular, if a dispute arises in connection with our
Terms of Use).
3.9. To comply with legal obligations We may process, use, or share your data when the law requires it, in particular, if a law enforcement agency requests your data by available legal means.