Product bundles on Shopify: Guide for merchants selling via Checkify
In recent years, product bundles have become one of the cornerstones of eComm success, offering an effective way for merchants to boost sales and enhance customer satisfaction.
Whether you are aiming to clear inventory, increase average order value (AOV), or provide a curated shopping experience, tests of bundled products is always a good idea to try. Platforms like Checkify.pro successfully adapted to this trend as well, allowing merchants to tailor their bundling strategies while presenting high-converting checkout pages to their buyers.
This article explores the various types of bundles, their benefits, and how bundle apps can transform your Shopify store and approach to selling.
Whether you are aiming to clear inventory, increase average order value (AOV), or provide a curated shopping experience, tests of bundled products is always a good idea to try. Platforms like Checkify.pro successfully adapted to this trend as well, allowing merchants to tailor their bundling strategies while presenting high-converting checkout pages to their buyers.
This article explores the various types of bundles, their benefits, and how bundle apps can transform your Shopify store and approach to selling.
Why sell product bundles
Bundles are sets of two or more related products, often offered at a discount. By strategically grouping products, you can provide greater value to customers while driving revenue. Here are four reasons why bundling may benefit your business:
Bundles are sets of two or more related products, often offered at a discount. By strategically grouping products, you can provide greater value to customers while driving revenue. Here are four reasons why bundling may benefit your business:
01 Increase AOV
Customers are more likely to spend more when presented with a well-curated bundle, leading to a higher cheque and greater profitability.
02 Offer customer value
Bundles create convenience by curating related products, simplifying the buying process. For instance, a skincare bundle might include a cleanser, a toner, and a moisturizer, saving customers time and effort.
03 Clear out inventory
Pairing slow-moving items with popular ones helps reduce excess inventory and create space for new products.
04 Drive product visibility
Introducing less-known products in bundles alongside bestsellers increases their exposure and potential sales.
Types of bundles on Shopify
Shopify's free Bundles app and compatible third-party apps support various bundle types, each tailored to different business needs. We will focus on reviewing several well-established and ‘classical’ types.
i. Fixed bundles
These consist of predetermined sets of products. Customers can select associated variants (e.g., color, size) but cannot change the product selection. Ideal for offering complete kits or curated sets, like cosmetics, vitamins, etc.
ii. Multipack bundles
Similar to fixed bundles, these include multiple units of the same product. They are perfect for items that customers frequently repurchase, like consumables or basics. Example: you may group T-shirts into a nice single set.
iii. Mix-and-match bundles
These allow customers to create their own bundle from a selection of products and variants. They offer more flexibility and personalization, increasing customer engagement. Appropriate third-party apps from the Shopify app store are required for that.
i. Fixed bundles
These consist of predetermined sets of products. Customers can select associated variants (e.g., color, size) but cannot change the product selection. Ideal for offering complete kits or curated sets, like cosmetics, vitamins, etc.
ii. Multipack bundles
Similar to fixed bundles, these include multiple units of the same product. They are perfect for items that customers frequently repurchase, like consumables or basics. Example: you may group T-shirts into a nice single set.
iii. Mix-and-match bundles
These allow customers to create their own bundle from a selection of products and variants. They offer more flexibility and personalization, increasing customer engagement. Appropriate third-party apps from the Shopify app store are required for that.
Building bundles: Native Shopify features vs Apps
To create and manage bundles, you will need an app from the Shopify app store. Checkify is generally compatible with such apps, but we still recommend testing different scenarios thoroughly.
While Shopify offers basic bundling through its free app, implementation of more creative and sophisticated ideas will require third-party apps. Let’s take a closer look at different options:
- Shopify’s native Bundles app
This free app covers the essentials (fixed and multipack bundles) with real-time inventory syncing. It is a solid starting point for small businesses looking for simple and proven bundling solutions.
- Bundle Bear
Known for its user-friendly interface, Bundle Bear, a third-party app for advanced bundling, allows for both fixed and mix-and-match bundles. It offers dynamic pricing rules and volume discounts, making it perfect for scaling businesses.
- Kaching Bundles
This app specializes in mix-and-match bundles, offering customers a personalized shopping experience. It also includes marketing features, such as bundle promotions, to help drive conversions.
- BOLD Bundles
Advanced functionality for complex bundling scenarios, including conditional logic.
- Fast Bundle
Focuses on pre-built and frequently bought-together bundles, with options for upsells and cross-sells.
While Shopify offers basic bundling through its free app, implementation of more creative and sophisticated ideas will require third-party apps. Let’s take a closer look at different options:
- Shopify’s native Bundles app
This free app covers the essentials (fixed and multipack bundles) with real-time inventory syncing. It is a solid starting point for small businesses looking for simple and proven bundling solutions.
- Bundle Bear
Known for its user-friendly interface, Bundle Bear, a third-party app for advanced bundling, allows for both fixed and mix-and-match bundles. It offers dynamic pricing rules and volume discounts, making it perfect for scaling businesses.
- Kaching Bundles
This app specializes in mix-and-match bundles, offering customers a personalized shopping experience. It also includes marketing features, such as bundle promotions, to help drive conversions.
- BOLD Bundles
Advanced functionality for complex bundling scenarios, including conditional logic.
- Fast Bundle
Focuses on pre-built and frequently bought-together bundles, with options for upsells and cross-sells.
How to implement bundles effectively
1. Understand your audience
Identify customer needs and purchasing patterns. Create bundles that offer real value, such as themed sets or complementary products.
2. Leverage analytics
Use data to track which bundles perform best. Adjust pricing and product combinations based on customer feedback and sales metrics.
3. Promote strategically
Highlight bundles on your homepage, through email marketing, and in social media campaigns. Emphasize the savings and value customers gain from purchasing bundles.
4. Present an optimal checkout to buyers
Solutions like Checkify.pro enhance the checkout process, reducing cart abandonment, providing discounts, upsells & extra offers, multi-currency options and offering several payment methods.
Identify customer needs and purchasing patterns. Create bundles that offer real value, such as themed sets or complementary products.
2. Leverage analytics
Use data to track which bundles perform best. Adjust pricing and product combinations based on customer feedback and sales metrics.
3. Promote strategically
Highlight bundles on your homepage, through email marketing, and in social media campaigns. Emphasize the savings and value customers gain from purchasing bundles.
4. Present an optimal checkout to buyers
Solutions like Checkify.pro enhance the checkout process, reducing cart abandonment, providing discounts, upsells & extra offers, multi-currency options and offering several payment methods.
Conclusions & recommendations
Checkify.pro is not a bundle creation app, but it significantly enhances your Shopify store's checkout experience by providing multi-currency, different payment methods, upsells and offers, BOGO (Buy One, Get One) offers, and other promotional strategies. This aligns well with the features of Shopify's free Bundle app or, if it is not enough, third-party solutions like Kaching Bundles or Bundle Bear.
By combining Checkify with Shopify’s bundle app, merchants can create enticing product bundles and ensure these deals are processed seamlessly during checkout. This combination helps you save on app costs and on transaction fees while maximizing sales potential. Shoppers enjoy a smooth, clear buying experience, which translates to higher conversions and increased AOV for your store. It is possible to visit the demo store to get the feel of the product and the approach.
Finally, the right bundling solution depends on your store’s unique needs. Whether you prioritize cost-effectiveness, advanced features, or ease of use, investing in a robust bundling strategy along with a neat checkout page will pay off in higher sales and satisfied customers.
By combining Checkify with Shopify’s bundle app, merchants can create enticing product bundles and ensure these deals are processed seamlessly during checkout. This combination helps you save on app costs and on transaction fees while maximizing sales potential. Shoppers enjoy a smooth, clear buying experience, which translates to higher conversions and increased AOV for your store. It is possible to visit the demo store to get the feel of the product and the approach.
Finally, the right bundling solution depends on your store’s unique needs. Whether you prioritize cost-effectiveness, advanced features, or ease of use, investing in a robust bundling strategy along with a neat checkout page will pay off in higher sales and satisfied customers.
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